What's great about modern technology is that it has leveled the playing of marketing field. The mom-and-pop shops could now have a market share online. Off course, this is not an automatic result, as if magically “Ordinary Joe” racks in the sales that usually belong to big-box retailers. A strategic methodical approach is vital to this success.

I wouldn’t doubt that there are many works of art by renowned artists unknown to public knowledge. Having an aesthetic website is an important factor leading to rich ROI, but more is needed. That’s where Search Engines, Social Media, and Email Marketing comes in. A site needs to conform to structured development to take advantage of Search Engines. Engaging on social media is also an online approach to networking with a global reach. Communication is key to any business relationship (B2B or B2C). So it’s only appropriate to handle email campaigns with a strategic approach to generate more sales leads.

Consider a kitchen knife, as useful as it may be, it could have a double edge result. It could potentially be harmful if it is not handled properly. Likewise, these online tools could lead to advantages as well as disadvantages.

Case in point, time is money, right? Time investment is required for the success of any marketing campaign. If marketing effort is executed void of strategy, might as well take a trip to Vagas and pull on the lever of a slot machine. Also not defining a demographic target audience would result to non-relevant consumers, leading to more pay-per-click expenditures. Let’s not forget the importance of a diplomatic approach with Email Ads. There are best practices to follow so as not to irritate the email recipients.