When it comes to design, “Penny for your thoughts” takes on a whole new meaning. Allow me to explain.

The key component to the success of a marketing campaign is to set yourself apart. There is measure of conformity required to modern trends, but fitting in too much defeats its purpose. The marketing efforts would only result in the analogy, of “trying to find a needle in the haystack”.

Now consider the difference between a penny and other U.S. coins. If you lay these coins side by side, our eyes initially gravitate toward the penny. Why would this be the case? It’s because of the contrast of not only the color but also the direction in which the presidents are facing (as the above image demonstrates). The Penny hence becomes the focal point of this composition. This is just one of many design principles that require consideration.

Advertising layout consists of many visual elements (images as well as textual content). Some elements require more attention than others. If the purpose of an advert is to generate more traffic to a website then the visual hierarchy should provide more visual attention to the web address.

This principle not only applies to a single ad, but it also applies to an entire Ad Campaign. Remember, you are not the only company battling for attention. With a unique visual approach, you could set your ad campaign apart from the rest. Being different would result in product/service awareness in the minds of consumers, hence “Penny for your thoughts”.