The world is changing with a click of the mouse. Oh wait, that was yesterday! These days it’s more like a tap on a screen. The point is that it’s constant winds of change when it comes to web development.

To be a superhero in the world wide web, you got to be like Spiderman, swinging from one web technology to the next. Flash had once led the race but look, up in the sky! It’s a bird! It’s a plane! No it’s HTML5! Like Clark to Superman, HTML has dawn it’s cape.

The art of war is to know your enemy. A new breed of super villain has entered the scene. Batman would not only have to battle against Google’s Penguin but now would have to know the hummingbird’s tactics.

When it comes to design, “Penny for your thoughts” take on a whole new meaning. Allow me to explain.

The key component to the success of a marketing campaign is to set your self apart. There is measure of conformity required to modern trends, but fitting in too much defeats it’s purpose. The marketing efforts would only results to the analogy, “trying to find a needle in the haystack”.

Now consider the difference of a penny to the other U.S. coins. If you lay these coins side by side, our eyes initially gravitates toward the penny. Why? It’s because the contrast of not only the color but also the direction in which the presidents are facing. The Penny hence becomes the vocal point of this composition. This is just one of many design principles that requires consideration.

Advertising layout consist of many visual elements (images as well as textual content). Some elements require more attention than others. If the purpose of an advert is to generate more traffic to a site then the visual hierarchy should primarily be given to the address of the website.

This principle not only applies to directing visual attention on a single ad, it also applies to an entire Ad Campaign. Remember, your not the only company battling for attention. With a unique visual approach, you could set your ad campaign apart from the rest. Being different would result to product/service awareness in the minds of consumers, hence “Penny for your thoughts”.

Whats great about modern technology is that it has leveled the plains of the marketing field. The mom and pop shops could now compete with big corporations.
Off course this is not an automatic result, as if magically, “Ordinary Joe” racks in the revenue that Walmart normally brings in. A strategic methodical approach is vital to this success.

I wouldn’t doubt that there are many works of art by renowned artist hidden from public knowledge. Having an aesthetic website is just one of many factors leading to rich ROI, but more is needed. That’s where Search Engines, Social Media and Email Marketing comes in. A site needs to conform to structured development to take advantage of Search Engines. Engaging on social media is also an online approach of networking with a global reach. Communication is key to any relationship. So it only make sense that email campaigns contributes to business relationships.

A knife is a useful tool when preparing a meal. Unfortunately with improper use, it could result to cutting one’s finger off. Likewise these online tools could lead to advantages as well as disadvantages. Time is money! Time investment is required to the success of an online marketing. Also not defining a demographic audience would result to non-relevant consumers leading to more pay-per-click expenditures. Let’s not forget of course the diplomatic approach with Email Ads. There are best practice to follow so as not to irritate the email recipients.